Spin Yarn With #KnitKarl
“Imagined by karl, designed by you”
In honor of the late designer, The Woolmark Company has collaborated with the fashion house of Karl Lagerfeld to celebrate the life and legacy of Karl Lagerfeld in designing a limited edition knitting kit known as Knit Karl. The history between the two began back in 1954 when Karl Lagerfeld won the prestigious Woolmark Prize, an award that would launch his career as a designer. Shortly before his passing, the proposal of Knit Karl was presented to the designer, who had no hesitations with moving forward with the project. Lagerfeld was fond of the idea, not only because of his special history with The Woolmark Company, but he had noticed that many models would be knitting backstage at his Chanel and Fendi shows, thus realizing that knitting was making a comeback.
With 7 being Karl Lagerfeld’s lucky number, only 777 kits will be available. The only way to get your hands on this one of a kind set is to participate in the month long digital global scavenger hunt. The lucky winners will receive the limited edition Knit Karl box which will include Woolmark-certified Australian Merino wool yarn, knitting needles, personalized pins, and 1 of the 4 Karl Lagerfeld design patterns: a sweater, cap, headband or scarf. To enter the contest, all you have to do is find the digital codes throughout the internet and enter them into the Knit Karl website. You can find the 777 codes hidden in Karl Lagerfeld stores, online blogs, magazines or from your favorite Instagram influencer. Every code you enter is a chance for you to win the exclusive couture do-it-yourself design kit. To get you going, enter this code at www.knitkarl.com - KLWXP77Y. Keep your eyes peeled and good luck! Contest ends March 7.
Images courtesy of The Woolmark Company