“I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way. We called it L’Obscur because this word balances charm and mystery.” - Alessandro Michele

Following the successful launch of Gucci Makeup in 2019, Gucci has officially expanded their beauty line with the release of their newest beauty product, Gucci Mascara L’Obscur. Originally debut on the runway for Milan Fashion Week FW2020, the buildable and versatile mascara comes in an intense black hue and is made to build volume, while adding length and definition to enhance longer lashes. The beautiful packaging is presented in a plastic pink tub with their iconic gold toned “Gucci” logo. The dome shaped brush is designed to grip lashes in a way to create noticeable results and is wearable for up to 12 hours.

Made to fit whatever mood you’re in, L’Obscur is aimed for those who “dare to express and embrace their differences”. Depending on your desired finish, you will be able to achieve a range of looks simply by handling the wand in a specific direction. By choosing to hold the wand vertically or horizontally, you’ll be able to attain a classic to bold look, as well as the iconic Gucci look, an eye catching style made by adding multiple layers to create a “punk rock effect”.

Released under the #GucciBeautyNetwork, Gucci Global Makeup Artist, Thomas de Kluyver presents two witty and playful “Two-in-One Tutorials” to help you achieve the “classic” and “bold” look. Gucci has always aimed to express that beauty lies in imperfections. No matter what look you choose to do, express your individuality with the Gucci L’Obscur Mascara now available at gucci.com or sephora.com.

have you tried the new gucci L’Obscur mascara?

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